If you missed our recent UU Social Media 101 workshop, your head may still be spinning about all of this “hashtag” jargon. Now that MLUC has adopted its very first hashtag, #mainlineuu, you might be wondering what on earth you’re supposed to do with this little phrase. So first, let's define the term hashtag.
A hashtag is essentially a "#" symbol followed by unspaced words or letters. It is used to categorize content on social media platforms like Facebook. So by simply typing the letters “#mainlineuu” with the pound symbol at the end of your post, you are branding it as official MLUC content, while increasing the chances that others on the Main Line will stumble upon MLUC. Including "#mainlineuu" in a post also makes it easier for your friends and family to click and browse relevant posts about the church.
Want to get started as a savvy social media hashtagger? Here are a few ideas about when to type "#mainlineuu" at the end of your post:
- You are posting photos from a church event
- You are “checking in” after arriving at church on Sunday
- You are publicizing a future event happening at MLUC
- You are taking part in a UU service project and posting related content
- You are talking about a sermon topic from a recent service
- You are discussing a social action issue that directly relates to UU values and principles
- You are sharing content from MLUC’s website
- You are inviting non-members to an open event at MLUC
By including the new hashtag in your posts, you can serve as a spokesperson for MLUC, encouraging others to get involved and join in on the fun.